Jean marie dru biography channel

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Jean-Marie Dru, born January 24, 1947, in Boulogne-Billancourt (Hauts-de-Seine), is a French advertising executive, currently Chairman of TBWA, a global communications group based in New York.

On June 23, 2015, he was elected president of UNICEF France.^[1]

Biography

Born to a merchant father (distribution of fresh products), and a graduate of HEC Paris,^[2] Jean-Marie Dru joined Dupuy-Compton (now Saatchi & Saatchi France) in 1971, an agency of which he quickly became creative director.

From 1979, he was general director of Young & Rubicam, which he left in 1984 to create with three partners (Jean-Claude Boulet, Marie-Catherine Dupuy and Jean-Pierre Petit) a new advertising agency called BDDP (Boulet Dru Dupuy Petit), from the Snip 4 agency.^[3]

In the early 1990s, poor management of BDDP's accounts pushed the agency to the brink o